Every business needs a website with a good, memorable domain name. Consider this, 81% of people research a business before doing business with them. This research is most-frequently done using a search engine like Google, Bing, or DuckDuckGo. Without a website, you greatly reduce your chance of appearing in front of your potential customers.
Some Yoga studio owners opt to use a social media platform in lieu of a website. It makes sense at first. Your costs are reduced, there’s no concerns about technical issues, and most of your target audience is probably using that same social media website or app. Unfortunately, we’ve discovered that social media gets tougher and tougher as a platform ages making it more and more difficult to reach your own audience and increasing your total operational cost over time. Compound that with the years of lost opportunity by not having a website at the same time, and you’ll find your studio in a jam.
As stated earlier you can start with a website builder and host like Wix. These builders often look and functional really nice. Unfortunately though, you’ll have little technical control and if you’re in a large metropolitan area or have surrounding competitors, using a builder would actually hurt your website traffic from search engines. We recommend only using a builder in situations such as when you’re one of only 2 yoga studios in a town or when you’ve decided to place all of your marketing efforts offline, in paid ads, or in social media.
If you want to rank in search engines, then you’ll want to use a CMS + web host to build your website. WordPress is by far the most popular among Yoga studio owners and outperforms all of the others in ability to rank highly in search engines. WordPress also has a large and active community of developers building new plugins and is constantly being upgrade to thwart would-be hackers. You also don’t need to be a programming genius to build a website with WordPress. You can find a good looking theme on the web for as low as $25 and use one of the major drag and drop page builders like WP Bakery, Elementor, Divi, or Beaver Builder to help make your yoga website look stunning with little effort.
Your website should have at least 5 different pages:
1. Your homepage – This should contain a great call to action, at least a brief view of your schedule, an overview of your studio or gym, some testimonials, and contact information.
2. Your schedule page – This page should contain a full schedule. You can use a third-party service like Mind Body for this or simply write it out in text.
3. A page describing the types of yoga you specialize in – As yoga continues to grow in popularity some yoga enthusiasts seek out very specific types of yoga. You’ll at least want one page on your website explaining what attendees can expect.
4. An about page explaining who your main teachers / instructors / yogis are and their level of experience.
5. A contact page with more in-depth contact information like explaining how to reach your business from local landmarks.
We offer a yoga website development service. We have proven, gorgeous, templates ready to go and even filler content to help kick your business off. If you need a new website or want a custom build, see our work and let us know how we can help you.